The 3 Types of Promo Videos Every Business Needs
Are you looking to boost your brand visibility and drive engagement? Then it’s time to level up your strategy with promo video production. At Orlando Ad Design Team, we help businesses tell their stories and convert leads using high- quality promotional videos tailored to their goals.
Whether you’re a startup, small business, or established brand, video marketing isn’t just trending—it’s essential. But what kind of videos does your business really need?
Here are the top 3 types of promotional videos every business should invest in to thrive in today’s
digital-first world.
1. Brand Story Video
Keyword Focus: brand story video, business promotional video
Why It Matters:
A brand story video is your opportunity to connect emotionally with your audience. It’s not just about
what you sell—it’s about who you are and why you do it. These videos build brand trust and help you stand out from the competition.
Key Elements to Include:
• Company mission and values
• Founder’s story
• Customer success testimonials
• Behind-the-scenes footage
Best Uses:
• Homepage feature video
• Investor pitches
• Brand launch or rebranding
SEO Tip: Embed your brand story video on your homepage with keyword-rich alt text and schema markup for better rankings.
2. Explainer Video
Keyword Focus: explainer video, product video, service video, promo video production Orlando
Why It Matters:
Explainer videos simplify your product or service offering and clearly communicate value. These videos are ideal for educating customers, improving conversion rates, and reducing sales friction—especially for complex solutions.
Key Elements to Include:
• Core benefits and features
• Visual storytelling or animation
• Clear voiceover with strong CTA
Best Uses:
• Landing pages
• Email campaigns
• Sales presentations
• Product demos
SEO Tip: Host explainer videos on YouTube and embed them with a transcription on your website to increase discoverability.
3. Social Media Promo Video
Keyword Focus: social media promo video, short-form video marketing. Instagram reels for business
Why It Matters:
Short, attention-grabbing videos are perfect for platforms like Instagram. TikTok. and Facebook. These social media promotional videos are designed for fast consumption, making them ideal for increasing brand awareness and engagement.
Key Elements to Include:
• Bold visuals within the first 3 seconds
• Caption/subtitles for silent viewing
• Vertical video format (g:i6)
• Limited to 15-60 seconds
Best Uses:
• New product launches
• Event teasers
• Limited-time offers
• Customer shout-outs or behind-the-scenes
Pro Insight: According to HubSpot. 93% of brands say they’ve landed a new customer because of a video on social media.
Why Every Business Needs Promo Videos
• Increased Engagement: People retain 95% of a message when watched in a video vs. 10% when read in text.
• Better SEO: Video content keeps visitors on your website longer, reducing bounce rates.
• Stronger Conversions: Landing pages with videos can increase conversion rates by 80% or more.
Why Choose Orlando Ad Design Team?
We are your go-to agency for promo video production in Orlando, offering creative direction, full-service video editing, scriptwriting, animation, and postproduction—all tailored to your brand.
What We Offer:
• Custom brand story videos
• Product & service explainers
• High-converting social media content
• Expert video marketing strategy
Ready to Elevate Your Brand with Video?
At Orlando Ad Design Team, we don’t just create videos—we craft visual experiences that convert. Whether you need a complete video marketing package or just a one-off promo, we’re here to help you shine.
Contact us now for expert promo video production in Orlando and take the first step toward powerful visual storytelling that sells.